Author: Rocky Huber

Cookie cutter innovation

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In today’s day and age, you hear so many of the same ideas being regurgitated time and time again. This recurring problem is what I call “cookie cutter innovation”. What is cookie cutter innovation? Basically cookie cutter innovation is the by product of all our experiences, influences and education combined. Most people go to pre school, junior […]

Never give up

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Living the proactive Life

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Most people that I see in life are in a state of constant reaction and are not in control their lives fully. Now, I do not believe that there is any possibility of having one-hundred percent control of ones’ life. Sometimes things happen that are beyond our control and when such events do come around, […]

How to think like Leonardo Da Vinci

Michael J.  Gell has authored twelve books on accelerated learning.  He is a man in pursuit of true creativity and has earned the title of the world’s leading authority on applying Leonardo Da Vinci’s genius.  In fact, in one of his most noted lectures entitled, “How to Think like Leonardo Da Vinci,” he took a […]

Why I gave up engineering and went to design school

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During my early years I started out with an incredibly passion for mathematics and physics. In fact, during school I went on to complete four unit mathematics. For those who aren’t as familiar with the Australian school system, this is the highest level and hardest form of mathematics that one can do in school. Each Saturday and […]

Starting a company

Starting a company is like throwing yourself of a cliff and assembling an airplane on the way down.

When business gets too hard – don’t think about it – just keep going!

When business gets too hard – don’t think about it and keep going!

The secret to innovation is to question everything!

The secret to innovation is to question everything!

Is IP protection ignoring its intended function?

Is intellectual property (IP) protection more formality than function? In many cases, if you are looking at patents in particular than the answer is yes. While it makes perfect logical sense to protect your IP with patents, the amount of protection you receive is rarely what you are led to believe. In fact, in many […]

“We’re now living in an Idea Economy where success is defined by the ability to turn ideas into value faster than your competition.”

“We’re now living in an Idea Economy where success is defined by the ability to turn ideas into value faster than your competition.”